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Mass hypnosis is the ability to hypnotize large amounts of people at a time, persuading them to take action in some way. It is a technique commonly used in marketing and politics, but most famous for its use in stage hypnosis shows.

The reason mass hypnosis is not recognized by the general public, is because the general public, being us, are hypnotized on such a frequent basis that we're so used to being hypnotized, that we're no longer aware of it.

Have you ever watched a commercial on TV advertising some food or drink product? Have you then thought about eating or drinking what was advertised? Perhaps whatever was being advertised made you think "I'd really like that for dinner" and you were disappointed with what you were eating that night, even though the food being advertised was most likely junk food in comparison to a delicious home cooked meal.

You were, believe it or not, placed into a state of trance and subliminally suggested that you wanted to eat that product. Even if it wasn't that night, the suggestion would remain in your head, and perhaps even in a week's time, you'd end up eating the product that was advertised.

You think that you're in control of your life, that nothing is capable of influencing you without you first judging it, little do you know that you are being hypnotized by many different organizations on a daily basis. The actions you think are of your own free will, are actually influenced by these external organizations.

What if you could use this same ability of mass hypnosis, and apply it to your every day life? What if you could hypnotize vast amounts of people to buy a product from you, to believe in a cause, or to just become your friend?

Using the techniques taught in mass hypnosis, you can do all this. Mass hypnosis works by creating some sense of rapport with your audience. The audience must feel as if they have some connection with you, as if they've known you forever, even if it's from a subconscious level.

Once this feeling of rapport has been created, you must exploit a desire of your audience, something they need. Most of our needs are instinctual, meaning that we're not even aware that we conciously need them, we just acquire them from a subconscious level. Your need to eat and drink are both instinctual, they have become such a part of you that you don't think "Hmm, should I eat or drink today.." you just do.

There are many other instinctual urges within us, such as a desire to make money and further ourselves in life, to go out with a beautiful spouse that we get on well with, to acquire something better than our neighbor - be it a nicer car, a nicer home, a nicer job, our instinctual urges are endless.

Using mass hypnosis we can play on these instinctual urges. People have an instinctual need for security, that is why politicians will often talk about increasing nationality security, to give people comfort, to fulfill this "need for security". Whether or not that security is needed is irrelevant.

Once you have established rapport with an audience, and make them believe that you will satisfy one of their instinctual needs, the audience will effectively be yours to manipulate. You may tell them whatever it is that is needed in order to satisfy that need of theirs, and they will look to you as the authority that can provide it.

Used for bad intentions, mass hypnosis can be incredibly damaging. Many fake industries such as the psychic, scientology and other massive money maker industries all prey on the vulnerability of people to make them believe that their urges can be satisfied.

Used for good intentions, mass hypnosis can deliver a useful product or service to large amounts of people. A charismatic leader who is able to sway vast amounts of people to undertake a noble cause utilising techniques taught in mass hypnosis for a good purpose, provided the cause is indeed noble.